PPC Advertising

Paid Search Marketing

Seach engine optimisation is not a set and forget process. It requires manual ongoing work and time to achieve top positionings. Short term Pay per Click advertising campaigns do allow for businesses to achieve top positioning fast and can offer great returns alot quicker than SEO. Pay per click can shorten the success time frame in a competive market.

What is Pay Per Click?

Paid search marketing is the process of gaining traffic by purchasing ads on search engines like Google or Yahoo or Bing. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

PPC should be used where necessary for advertising pushes in particular areas of the business whilst the SEO management continues to improve organic rankings. Quality and relevance are the keys to success through continual management, research and activity.

WHY PPC Management.

To acheive a high quality score there are many elements that google looks at first. The price a business is prepared to pay for an ad is not the only element google factors in when deciding who is displayed in the top 3 paid seach listings for a particular seach term. For this reason alone we manage the campaign as you require a high level of understanding to what is working on the site, how to create effective ads and optimise over time, refined keyword lists, knowledge of bidding and importance of adjusting the campaign daily to achieve the most clicks per dollar spent. 

Paid and organic search campaigns are synergistic. When run in tandem, with consistant marketing
messages and goals, you often witness a multiplier effect, helping achieve additional profit and higher converson rates.

We assist business interested in Paid Search to:

  • Gain visibility on page 1 of Search results for highly relevant keywords
  • Ensure a High Quality score is acheived
  • Creation of highly effective, engaging and targeted ads with a high CTR
  • Create effective landing pages for each campaign
  • Conversion tracking using cost effective 1300 numbers

Contact us today for more information on how we can assist your business in paid advertising.

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