Google Analytics

Detailed Statistical data for your website

Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. The product is aimed at marketers, webmasters and technologists and it is the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee.

Google Analytics can track visitors from all referrers, including search engines, display advertising,
pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents

Integrated with Google's Pay Per Click AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing page with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.

Contact us today to discuss Google Analytics reporting and setup.

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